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Conceptual
Behavior Analysis
Richard W. Malott
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Science
vs. Engineering
I think a big part of our problem is that we often try to be too
“scientific.” Often we think we are doing basic research,
when we are really doing behavioral engineering. Thus our over emphasis
on research methods. Furthermore, our uncritical quest for scientific
respectability (rather than conceptual purity) may explain why our
frame of reference is often the superficial trappings of the Skinner
box, rather than the fundamental principles that must underlie even
the most fashionable of current basic-research topics. Because of
a superficial understanding of the principles of behavior, we seek
to reinforce work behavior on a fashionable intermittent schedule,
when continuous reinforcement would be more effective. Or we strain
to find a problem where we can apply fashionable Skinner-box, behavioral-momentum
research rather than to find a procedure that will take care of a
real behavior problem. We force laboratory procedures on the real
world, rather than let the real world guide basic laboratory research.
We feel so compelled to argue we are validating a principle of behavior,
that we fall back on the ubiquitous law of effect to carry the burden
of our scientific respectability; or we criticize our field for not
finding other basic behavioral principles to study in OBM, when maybe
that’s all there is, if that.
Why
Care About Conceptual Analysis
Understanding
I think the real goal of science is to tell us how the world works--how
this causes that. Prediction and control are just
superficially operational hand maidens of understanding.
And understanding is more than a grab bag of empirical findings. It
is a conceptual framework, within which we can interrelate the facts
of our discipline, our empirically demonstrated functional relations.
Understanding is our concepts and principles carefully applied to
the classification and interrelating of our facts. Without careful,
thoughtful conceptual analyses of our basic, applied, and engineering
efforts, we can not have true understanding and thus we can not achieve
the goal of the science of behavior analysis.
Applying
For those who do not consider understanding to be sufficiently bottom
line, I also suggest that more careful, thoughtful, precise conceptual
analyses would allow us to design more effective behavioral interventions
in OBM and other applied areas. For example of beinf more effective
is that we would provide feedback immediately before rather than after
the response, if we were operating on the basis of a careful conceptual
analysis.. Similarly, we would shun intermittent reinforcement for
continuous reinforcement. And similarly, we should use deadlines,
when trying to maintain or increase performance with analog contingencies;
and thus we would use analogs to avoidance rather than analogs to
reinforcement. (For the conceptual underpinnings and more detailed
analyses of many of the common conceptual errors alluded to in this
article, see the corresponding self-proclaimed “thoughtful”
analyses in Malott, Whaley, and Malott, 1997.).
Conclusion:
Scowl
I saw the best minds of my generation destroyed by lust for the straight
semi-log transform, confusing the little dots falling on the straight
line, with underlying process (if it’s straight as a gate, it’s
straight, gate),
High-IQed hipsters seduced by Gerbrandsian Jezebels, the smoothness
of FI scallops, one question leading to the next, one control demanding
yet another, drilling ever deeper into the void of free-operant chaos,
losing sight of the light at the start of the tunnel, just as their
fathers before them had lost their insight in the blinding alleys
of the t-maze and the nonsense of syllables, pseudo-sweet preparations
for the study of the machine in the soul, lost with no trail of common-sense
crumbs, lost with no trials of the discrete,
who poverty and tatters and hollow-eyed and high sat contemplating
the perfect semi-log fit of the King’s new clothes, suffering
the little child to come unto them, the little child proclaiming,
but the King shivereth, bare-butt naked,
who floating across everyday life, attempted to perfectly fit the
new king-- autistic child, psychotic adult, procrastinating freshman,
striking worker, compulsive gambler, deciding executive, the pure-science
King dead, the white Carneaux no longer flying, Bird living only in
Musac choruses of simplistic extrapolations from Skinner box to daily
life, tunes you can dance to, but only if you don’t look at
your feet,
who passed through universities with radiant cool eyes, hallucinating
black Skinner boxes, forcing cool babe of conceptual analysis down
drain with hypothetico-deductive bath water of mentalism, Blake-black-light
tragedy,
who were expelled from the academies, the journals, the regional
associations for crazy & publishing obscene single-organism odes
on the windows of the skull, no variance to analyze in the war of
scholars,
who bared their brains to Heaven, confusing the sanctity of science
with the reality of market place, eager to please, eager to justify,
confusing analog with homologue, confusing functional equivalent with
fundamental equivalent, justifying S. box in terms of applications,
applications in terms of S. box. Eve’s snake ignores the Big
Apple to swallow it’s own tail in circular ecstasy.
(for the model, see Allen Ginsberg’s Howl, http://php.indiana.edu/~avigdor/poetry/ginsberg.html)
If there is anyone whom I have not offended, please let me know and
I’ll add a couple more paragraphs.
References
Malott, R. W., Whaley, D. L., & Malott, M. E. (1997). Elementary
principles of behavior (third edition). Upper Saddle River, NJ: Prentice
Hall
Normand, M., Buckland, B, & Austin, J. (1999). The Analysis of
Behavioral Mechanisms in JOBM. Journal of Organizational Behavior
Management.
(Pierce, W. D. & Epling, W. F.(1980). What happened to analysis
in applied behavior analysis? The Behavior Analyst, 3, 1-9.